When it comes to running a bar it is very important to stand out from the rest. This can be done through a variety of ways such as bold, visual signs or through the promotions on offer. Firstly though, it is important to have a large welcoming sign that clearly displays the name of the bar and alerts passers-by to what they can expect to find when entering. The sign should indicate the style of bar – chilled, rock or hipster for example.
The next step is to have happy hour signs. A good promotion will help to draw in customers. A happy hour sign needs to be bright, informative and in a place where it will be easily seen. It can be on a billboard or on a chalkboard placed outside the front of the bar so people will walk directly past it. The words ‘happy hour’ should be colourful and bold and the hours during which it takes place should be clear. In addition the specific promotion for example 2 for 1 should also be clear.