Everyone loves ice cream, but they still need to know where to get it. With that in mind, ice cream signs need to be big, bright and eye-catching. In almost everyone’s minds, ice cream is for children so the use of specific colours such as pinks and yellows is common. They also suggest the colours of candy and therefore the sweet taste that ice cream brings. Usually these signs will also have images of ice cream in cones just to keep the message completely clear and understandable.
Within a shop or ice cream van it is also important to have a menu. This should be clearly visible either near to the ice cream or by the buying window itself. Sometimes this can be a simple text describing the different ice creams, or it can be a series of images of the ice creams themselves for complete clarification. Prices should be displayed clearly to avoid any confusion.
If the shop is selling more than one kind of ice cream or a specific brand, it can be important to mention this on the sign as well. Important information such as ‘sugar free’, ‘dairy free’ and homemade can also be put on informative signs so that patrons know exactly what to expect from the ice cream.