The first sign when it comes to university signs should be the large welcome sign at the front of the building. This can be visible from the road and to pedestrians. This will normally be in the style that the university includes in all its correspondence and can include the school crest or logo as well.
Once within the grounds, it can be prudent to have directional signs to different areas. Campuses tend to be large so directions to the main entrance or to specific departments or faculties are necessary. Make sure that these directional signs continue until the final destination is reached and do not peter our part way. It is also important to have internal directional signs as well which will include door labelling for specific members of staff and also broader signage for subjects and departments. All these signs need to be clear, with a plain background so that the text stands out well.
Other signs around the university can include motivational posters encouraging students to work, adverts for upcoming events, information about extra-curricular activities and more. These types of signs tend to be bright, welcoming and full of images to draw in the potential participant.